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About Insights MENA

Insights MENA is an interactive tool providing critical data about the online behavior of urban consumers in five key MENA markets: Egypt, Jordan, Morocco, Saudi Arabia, and UAE.

  • Research agency: The Nielsen Company Dubai
  • Timing: Fieldwork was conducted in 2010 and 2011, between September and November.

  • Sample Population: Urban men and women aged 15 years and older
  • Sampling Methodology:
    • UAE, Egypt, Morocco, Jordan: Multi-stage stratified random sampling.
    • Saudi Arabia: Referral-based sampling.
  • Interview Methodology: 1500 face-to-face interviews in English, French or Arabic.
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